Full of tips, examples and exercises that will transform your writing from the same old same old into something that'll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that's brilliant.
Brilliant outcomes
Produce business writing people actually want to read
Persuade and inspire people, sell more, or get that job
Get a distinctive, powerful and engaging writing voice
About the author
Publisher's acknowledgements
Author's acknowledgements
Part 1 The beginning
1 Introduction
2 Clunk, click, every trip
Part 2 Structure
3 The order of events
4 I've been waiting for a sign
5 Keeping it together
6 Death by PowerPoint: an antidote
Part 3 Style
7 Doing what comes naturally
8 Word perfect
9 One thing leads to another
10 What not to write
11 Mythbusting
12 Sound advice
Part 4 Magic
13 A spoonful of sugar
14 Painting pictures
15 More sound advice
16 Screenwriting
17 And finally ...
Part 5 The end
18 It ain't over till it's over
19 The end is nigh
