Pepall's Industrial Organization: Contemporary Theory and Empirical Applications, 5th Edition offers an accessible text in which topics are organized in a manner that motivates and facilitates progression from one chapter to the next. It serves as a complete, but concise, introduction to modern industrial economics. The text uniquely uses the tools of game theory, information economics, contracting issues, and practical examples to examine multiple facets of industrial organization. The fifth edition is more broadly accessible, balancing the tension between making modern industrial analysis accessible while also presenting the formal abstract modeling that gives the analysis its power. The more overtly mathematical content is presented in the Contemporary Industrial Organization text (aimed at the top tier universities) while this Fifth Edition will less mathematical (aimed at a wider range of four-year colleges and state universities.
About the Authors v
Preface to the Fifth Edition vii
Part One Foundations 1
1 Industrial Organization: What, How, and Why 2
2 Basic Microeconomics 19
3 Market Structure and Market Power 47
4 Technology and Cost 64
Part Two Monopoly Power in Theory and Practice 91
5 Price Discrimination and Monopoly: Linear Pricing 92
6 Price Discrimination and Monopoly: Nonlinear Pricing 119
7 Product Variety and Quality Under Monopoly 142
8 Commodity Bundling and Tie-In Sales 173
Part Three Strategic Interaction and Basic Oligopoly Models 213
9 Static Games and Cournot Competition 214
10 Oligopolistic Price Competition 242
11 Dynamic Games and First and Second Movers 264
Part Four Anticompetitive Behavior and Antitrust Policy 283
12 Entry Deterrence and Predation 284
13 Predatory Conduct: More Recent Developments 316
14 Price Fixing, Repeated Games, and Antitrust Policy 349
Part Five Contractual Relations Between Firms 385
15 Horizontal Mergers 386
16 Vertical and Conglomerate Mergers 427
17 Vertical Price Restraints 459
18 Non-Price Vertical Restraints 486
Part Six Non-Price Competition 515
19 Advertising, Market Power, and Information 516
20 Research and Development 548
21 Patents and Patent Policy 578
Part Seven Networks, Auctions, and Strategic Policy Commitment 611
22 Network Issues 612
23 Auctions: Basic Theory and Applications 637
24 Strategic Commitments and International Trade 661
Answers to Practice Problems 677
Index 695
